Gadbad

THE MESS

Makeup Shouldn’t Feel Like Homework

Somewhere along the way…Makeup became a syllabus. Primer, concealer, contour, blend… ten steps before you’re even allowed to leave the house. Here’s the truth:Most people aren’t bad at makeup. They’re...

No Rules. No Fixing. Just Expression.

GADBAD isn’t here to tell you what to do. How much liner is correct? Not our problem. Where to place blush? Your choice. What suits your face? Who cares. If...

Life Is Already GADBAD. Relax.

Your life is messy. Your plans change. Your eyeliner might smudge. That’s not failure.That’s being alive. We’re tired of brands telling you to fix everything.What if nothing is broken? Makeup...

Who Is Makeup Really For?

Short answer: anyone who wants it. Long answer: makeup was never gendered. People just decided it was. You don’t need a label. You don’t need confidence. You don’t need permission....

If You’re “Bad at Makeup”, This Is For You

There is no such thing as “bad at makeup.” There’s only: never taught too many rules too many perfect faces on your feed If you’ve ever avoided eyeliner, stared at...

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THE DROP: GADBAD ENERGY

Lip Situation

Lip Situation

No Rules Liner

No Rules Liner

The Beginner Starter Kit

The Beginner Starter Kit

The Chaos Palette

The Chaos Palette

THE MESS

Makeup Shouldn’t Feel Like Homework

Makeup Shouldn’t Feel Like Homework

No Rules. No Fixing. Just Expression.

No Rules. No Fixing. Just Expression.

Life Is Already GADBAD. Relax.

Life Is Already GADBAD. Relax.

Who Is Makeup Really For?

Who Is Makeup Really For?

If You’re “Bad at Makeup”, This Is For You

If You’re “Bad at Makeup”, This Is For You