About GADBAD

Life is already gadbad.

Makeup doesn’t have to be.

Makeup got complicated somewhere along the way.
Too many rules. Too much pressure. Too many perfect faces.

If makeup has ever felt confusing, intimidating, or “not for you” — you’re not wrong.

GADBAD exists to make makeup feel lighter.

We don’t believe in fixing faces.
We believe in expression, play, and doing just enough.

Some days you’ll go full chaos.
Some days bare minimum.
Both are valid.

If you wear makeup every day, sometimes, or not at all —
if you’ve ever felt excluded or unsure —
GADBAD is for you.

No rules. No fixing.
Just expression.

A note from the founder

I created GADBAD because makeup used to stress me out.

Every brand felt like it was telling me what I should fix, learn, or perfect.
And honestly? Life is already messy. Makeup didn’t need to add pressure.

I wanted something that felt freeing — not instructional.
Something that didn’t care about gender, skill level, or doing it “right”.

GADBAD is my reminder (and hopefully yours) that you don’t need permission to play.

If you’ve ever felt lost, late, or overwhelmed by beauty — you’re exactly who this is for.

Welcome to the mess.
— Founder, GADBAD